If this is true, and to a certain extent I believe it is, it follows then that it is important to feed your mind only the right ideas. True?
There’s a story I like to tell of a hot dog vendor who sold very fine hot dogs by the side of the road. His business was booming, people loved his hot dogs, and they bought more and more.
The man believed in his business and the need for someone to do what he was doing. This man was so busy advertising and selling his hot dogs and making lots of money, that he didn’t even have time to read the newspaper or listen to the radio.
Consequently, he never heard a word about a predicted recession or the need to cut back to save the economy. As long as he continued to offer his delicious hot dogs, his customers bought them. He kept selling, and they kept buying.
Then one day his well-educated son TOLD him that an economic recession was coming. His son TOLD him that people wouldn’t have enough money to buy his hot dogs. And the hot dog vendor BELIEVED this, so he stopped advertising.
He stopped trying to sell his tasty hot dogs. He started ordering less. He even went so far as to take down the sign at his roadside stand. And sure enough, people stopped coming to him. People stopped buying his hot dogs, and he went broke. Then he thought to himself. “How smart my son is, predicting this.”
This story gives us an idea of how powerful your mind is. If you start believing something, it will happen.
So what’s this got to do with me? I hear you say.
Well you’ll have heard lots of advice on how we should not let outside causes, like the economy, determine our level of success, right?
Of course it’s a factor, but it’s up us as business owners or leaders, and our willingness and ability to be smarter than the rest. Smarter than those who, when times are tough, decide to cut back or even stop their marketing. Your accountant might tell you that it’s a good idea as it saves money, my advice is, don’t listen.
Recession? Down-turn in the economy? Bring it on!
This might sound crazy but a recession or downturn in the economy can actually be a positive thing.
Why? Because those businesses who decide that their fate lies in the hands of others, those who decide to stop or cut right back on their marketing spend to save money, will be some of those who fall by the way-side.
So when the economy recovers, what are left are the stronger, smarter businesses, those who decided to work that little bit harder when the going got tough, and guess what, they’re now in an even better position as some of their competition has disappeared!
So, are you planning just to ride out this tough economy and just survive, or are you one of the smarter ones, that despite the economy, are just working that little bit harder and still looking to succeed?